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STANLEY STREET / CASE STUDY

Fisher Funds

Ambition is...

A man working on a boat in the Fisher Funds campaign

A brand campaign built around the many personal ambitions New Zealanders bring to saving and investing throughout their lives.

Stanley Street and Fisher Funds developed a brand campaign that began with the goals people set for themselves, rather than with financial products. It explored different aspirations across Aotearoa and the individual paths people follow as they work towards them.

A first property, a long-planned trip or life after work can mean something different to every person. The campaign connected those personal ambitions with Fisher Funds’ KiwiSaver and managed-fund offering. Film, outdoor placements, digital activity and social content carried the idea across the places people encounter the brand.

Services

  • Film
  • Out of home
  • Digital
  • Social
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A rugby player practising a kick inside a home for the KFC campaign

KFC

Finger Kickin' Good

KFC’s Super Rugby partnership became a phone-based kicking game, bringing fans into the action wherever they were watching.

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A classical composer reimagined as a contemporary musician for Auckland Philharmonia

Auckland Philharmonia

Modern Classics

Classical composers reimagined as contemporary musicians, introducing Auckland Philharmonia to a younger generation through playful AI-generated portraits.

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Two ITM staff members at a building supplies counter

ITM

We Speak Builder

A campaign using tradie humour to position ITM as a supplier that understands the realities and pressures of building.

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