STANLEY STREET / CASE STUDY
ITM
We Speak Builder
A campaign using tradie humour to position ITM as a supplier that understands the realities and pressures of building.
Builders were dealing with competing pressures, from material availability and rising costs to paperwork, staffing and client expectations. Stanley Street’s campaign for ITM responded to that reality by putting understanding, rather than another product promise, at the centre of the relationship.
The work used familiar trade humour to show that ITM recognises what a building business faces each day. Its message positioned the supplier as a practical partner: someone who understands the job, communicates in the same terms and can help reduce the time taken up by getting the work organised.
View on Stanley Street (opens in a new tab)
