Christmas Made Simple

For the 2022 Christmas season, Briscoes took a quieter approach to retail advertising. After a demanding year, shoppers were facing another busy holiday period. Stanley Street developed creative that acknowledged that feeling instead of adding more urgency to an already crowded season.

The ads used considered styling and clear product presentation to focus on the enjoyable details of Christmas. Rather than compete through the volume of a sale message, the campaign offered a calmer view of seasonal preparation. The result was a creative direction built around making Christmas feel more manageable.