Finger Kickin' Good

KFC’s established relationship with Super Rugby provided a starting point for an experience fans could take part in themselves. Stanley Street created a mobile kicking game that used the surroundings visible through a phone, bringing the rugby theme into the player’s own environment.

Television and outdoor advertising supported the game, with prizes adding another reason to get involved. The experience was designed for fans in different settings, whether watching from home, spending time with friends or attending a match. It turned the sponsorship into an invitation to play alongside the rugby season.