Modern Classics

For Auckland Philharmonia, Stanley Street approached the challenge of reaching younger listeners by changing how familiar composers were pictured. Instead of presenting them as distant historical figures, the campaign imagined the lives they might lead as musicians today.

AI-generated, photographic-style portraits put Beethoven in contemporary clothing and placed Bach in a modern recording environment. The idea drew a connection between the experimentation of those composers and the creativity of current music culture. By making the people behind the music feel more familiar, the work offered a new starting point for exploring the orchestra.